In all moduls emphasis are on interactive training, workshops and role-playing.

Personal skills programme (1 day)

In this first part of the programme emphasis will be on strengthening the entrepreneur with regards to communication, presentations and negotiations with other relevant parties such as customers, staff and lenders.

The entrepreneur and the business opportunity (1 day)

Emphasis will be on identifying ideas as business opportunity and how it is possible to work with several tools to help with this identification. The strucuture of the business model is outlined and the forming of an idea to a business is generated.

The business planning process (2 days)

Emphasis is on the steps entrepreneurs need to take in order to go from identifying an interesting business idea to generating a business based on that idea.  Overview of the business planning process is given and also insight into the development phases of the business.

The strategy (2 days)

In this module the fundamentals of strategy and strategic planning will be covered. Focus is on the goals of the business and how they can be measured. Also on the strengths and weaknesses of the idea along with opportunities and threats that are iminent. Also the aim is to try to analyze the business environment to determine the effect of political, economical, social and technological issues that will most likely have impact on the business.

The marketing and sales plan (1/2 day)

In this section focus will be on the income statement of the business idea. What is the need that is being fullfilled? Identification of the market size and target group is at large. Also in this chapter focus will be on concepts like positioning, branding, pricing, sales strategy and promotional strategy.

The financials (2 days)

This module covers the fundamentals of finance related to setting up a business. Focus is on introducing the relevant variables of finance, e.g. value drivers related to income as well as variable and fixed cost drivers. Also how can the entrepreneur set up a business with a limited amount of cash and the whole project management process with regards to the setup of the company and financial issues related to that.